Optimzd
Marketing teams spend between €5,000 and €50,000/month on Meta Ads without ever knowing which lead ends up signing a contract. The problem is structural: Meta optimizes for leads (form fills), not revenue. Result? Campaigns generating hundreds of leads where 95% will never close. Attribution is broken, real ROAS is invisible, and budget decisions are made blindly.
I designed and built Optimzd from scratch — from product design to production deployment. The architecture connects the Meta Ads API to HubSpot via a real-time data pipeline. AI analyzes conversion patterns to predict each lead's probability of closing and automatically optimize budget allocation. The Next.js frontend provides an attribution dashboard that finally shows the real cost per signed client, not per generated lead. Multi-tenant deployment across 7 countries with timezone and currency management.
From 0 SaaS product designed, built & launched
Functional SaaS product deployed across 7 markets and publicly accessible. Marketing teams using Optimzd reduce their real cost per acquisition by 30-45% by reallocating budget to campaigns that generate actual signers. The dashboard replaced weekly manual reports — saving 4-6 hours per week per team.
SaaS · Marketing Attribution · Artificial Intelligence
2025
From 0
SaaS product designed, built & launched
