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GTM Engineering blog: ABX, CRM, LinkedIn Ads, attribution

ABX machines, signal detection, HubSpot, LinkedIn Ads and attribution: deep dives from a freelance GTM Engineer, with the numbers.

AI Watch: Advertising Moves Into ChatGPT
AI & Automation··6 min read

AI Watch: Advertising Moves Into ChatGPT

AI watch, September 18, 2026: ChatGPT ads land in HubSpot and Shopify, Claude moves to editable documents, and voice agents finally make economic sense.

Veille IAIAChatGPT Ads
AI Watch, June 2026: Fable 5 Crushes SWE-Bench Pro, the US Government Bans It, and Microsoft Ships Seven In-House Models
AI & Automation··12 min read

AI Watch, June 2026: Fable 5 Crushes SWE-Bench Pro, the US Government Bans It, and Microsoft Ships Seven In-House Models

Anthropic ships Fable 5, the US government bans foreign access 4 days later, and Microsoft drops its own MAI family. The AI watch for June 2026.

IALLMVeille IA
AI Watch, May 2026: Anthropic Eclipses OpenAI at $965B, Opus 4.8 Lands, and OpenAI Files Its S-1
AI & Automation··10 min read

AI Watch, May 2026: Anthropic Eclipses OpenAI at $965B, Opus 4.8 Lands, and OpenAI Files Its S-1

Anthropic hits $965B and eclipses OpenAI, Claude Opus 4.8 retakes the coding crown, and OpenAI files its S-1. The AI watch for May 22-29.

IALLMVeille IA
AI Watch, May 2026: Google I/O Drops Three Gemini Models, OpenAI Spins Up DeployCo, and Anthropic Bets on Gates
AI & Automation··9 min read

AI Watch, May 2026: Google I/O Drops Three Gemini Models, OpenAI Spins Up DeployCo, and Anthropic Bets on Gates

Google I/O drops three Gemini models, OpenAI launches its $4B DeployCo, and Anthropic partners with the Gates Foundation. The AI watch for May 11-22.

IALLMVeille IA
AI Watch, May 2026: Sierra Raises $950M, OpenAI Partners With PwC, and the EU Delays Its AI Act
AI & Automation··11 min read

AI Watch, May 2026: Sierra Raises $950M, OpenAI Partners With PwC, and the EU Delays Its AI Act

Sierra hits $15.8B, OpenAI partners with PwC on finance agents, and the EU pushes the AI Act to 2027. Here's the AI Watch for the week of May 3-8.

IALLMVeille IA
AI Watch, May 2026: Claude Opus 4.7, GPT-5.5, and Google's $40B Bet on Anthropic
AI & Automation··10 min read

AI Watch, May 2026: Claude Opus 4.7, GPT-5.5, and Google's $40B Bet on Anthropic

Claude Opus 4.7, GPT-5.5, the largest AI deal in history, and the death of Vertex AI. Here's what actually mattered these past two weeks.

IALLMClaude Opus 4.7
API vs MCP vs CLI: A Practical Guide to Finally Understanding These 3 Concepts
Growth Engineering··8 min read

API vs MCP vs CLI: A Practical Guide to Finally Understanding These 3 Concepts

You hear "API", "MCP", "CLI" all day without truly grasping the difference? Here's what each does, when to use it, and why AI changes everything.

APIMCPCLI
AI Watch, March 27, 2026: Sora Is Dead, Anthropic Preps Mythos, and Shopify Sells Inside ChatGPT
AI & Automation··8 min read

AI Watch, March 27, 2026: Sora Is Dead, Anthropic Preps Mythos, and Shopify Sells Inside ChatGPT

OpenAI shuts down Sora after 6 months, a leak reveals Anthropic's next model, and Shopify launches conversational commerce. Here's what matters this week.

IALLMSora
AI Watch, March 2026: GPT-5.4, Claude Sonnet 5, Google Stitch and What It Means for Your Business
AI & Automation··8 min read

AI Watch, March 2026: GPT-5.4, Claude Sonnet 5, Google Stitch and What It Means for Your Business

271+ AI models in one quarter, 3 per day. Here are the releases that actually matter this week and what you should do about them.

IALLMGPT-5
How to Optimize Your B2B Website Conversion Rate in 2026
CRO & Conversion··9 min read

How to Optimize Your B2B Website Conversion Rate in 2026

Your site generates traffic but leads aren't following? Here are the CRO levers that truly make a difference on a B2B website.

CROB2BConversion
Webflow vs Next.js: Which Should You Choose for Your Business Site?
Web Development··9 min read

Webflow vs Next.js: Which Should You Choose for Your Business Site?

Low-code or full-code? The answer depends on your context. Here's an honest comparison based on real projects.

WebflowNext.jsWeb Development
Automate Your Marketing with n8n and Python: A Practical Guide
Growth Engineering··10 min read

Automate Your Marketing with n8n and Python: A Practical Guide

Your team wastes hours on repetitive tasks? Here's how I automate RevOps workflows for my clients.

Pythonn8nAutomation