
E-commerce · Fashion & Ready-to-Wear
Le Dressing de Paolina
+38%increase in conversion rate
ShopifyLiquidFigmaGA4CROUX/UI
Context
Paolina had traffic and a loyal community, but her conversion rate was stuck.
The problem wasn't the product — it was the buying experience.
Complete Shopify redesign, checkout funnel rewrite, and tracking setup to understand where customers were dropping off.
+38% conversion within weeks.
Details
Sector
E-commerce · Fashion & Ready-to-Wear
Year
2023
Result
+38%
increase in conversion rate
Technologies
ShopifyLiquidFigmaGA4CROUX/UI