B&Inside
B&Inside started from zero. Literally. No brand, no site, no online presence, no structured catalog. The founder had a product (lifestyle accessories and interior decoration) but no digital infrastructure to sell it. The challenge: create a credible brand, a functional e-commerce site, and generate qualified traffic — all with a limited budget and starting from a non-existent audience.
Phase 1: brand creation — complete visual identity (logo, typography, palette, guidelines), naming, and positioning in the accessible premium segment. Phase 2: Shopify site build with a UX/conversion focus from day one (no "we'll optimize later"). Polished product pages, simplified checkout, GA4 tracking installed at launch. Phase 3: paid acquisition strategy on Google Ads (Search + Shopping) and Meta Ads (prospecting + retargeting). Rapid creative testing with weekly iteration based on real conversion data.
36K visits generated in 6 months
36,000 visits in 6 months starting from zero. The catalog was built up to over 100 products. The site was converting at 2.8% from month one (above e-commerce average). Ad ROAS was funding growth without additional capital injection. The brand still operates today and continues to grow with the customer base acquired at launch.
E-commerce · Brand Creation · Digital Acquisition
2022
36K
visits generated in 6 months
